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The 133rd Canton Fair, which is currently being held, attracts thousands of merchants and has the largest scale in its history. The participating enterprises in Yuecheng District, Shaoxing City, who urgently want to "run" and "go out", have become a beautiful scenery on site.
On April 16th, the day after the Canton Fair, Qian Linjiang, Deputy Secretary of the Yuecheng District Committee and District Mayor, led a team to visit and investigate the exhibition situation of enterprises in Yuecheng District. He led relevant departments to become "salespeople" in the town and street, and everyone and enterprises worked together to shout out "Yuecheng Intelligent Manufacturing", winning large orders far exceeding those of the same period before the epidemic. District leaders Li Zhang and Zhang Kangjie attended.
Qian Linjiang and his delegation visited key participating enterprises such as Zhejiang Shaoxing Supor Domestic Electrical Appliance Co., Ltd., Shaoxing Haoda Electric Appliance Co., Ltd., Zhejiang Yaofeng Power Technology Co., Ltd., and Zhejiang Shengyang Science And Technology Co., Ltd. to gain a detailed understanding of their order transactions, product research and development, market development, and other aspects. They carefully listened to the analysis of the current foreign trade situation by participating enterprises and inquired about the difficulties and bottlenecks in their development process. Qian Linjiang encouraged exhibitors to strengthen their confidence, seize opportunities, make full use of the Canton Fair as an open platform, establish international thinking, explore multiple markets, adhere to scientific and technological innovation, and comprehensively enhance their core competitiveness; And it was required that relevant departments such as the District Bureau of Commerce do a good job in providing services to participating enterprises, to ensure the high-quality "going out" and high-level "bringing in" of enterprises.
In the prominent position of the Supor brand booth, there is a new product - the chef's cooking machine, which was a multifunctional and fully automatic frying robot. During the exhibition, Qian Linjiang encountered a customer who came to inquire and immediately changed his identity, actively introducing the "eighteen martial arts" of this machine to the customer. Li Zhang, a member of the Standing Committee of the Yuecheng District Committee and Secretary of the Doumen Street Party Working Committee, transformed into a "sales expert" and introduced Supor's new product - the chef's cooking machine Little C, which has 226 patents in its small body, on the live streaming platform. While proficiently demonstrating product functions in the live broadcast room, he also remembered to "call" for Yuecheng District: "Choosing Supor is choosing quality life, choosing Yuecheng is choosing the future." At this year's Canton Fair, 163 participating companies in Yuecheng District set up a total of 236 booths, with the highest number of participating companies and booths in history. On April 16th alone, we reached over $100 million in intended orders with foreign investors, far exceeding the same period before the epidemic.
Among them, Zhejiang Yaofeng Power Technology Co., Ltd. received an order to export diesel engines to the United States, with a total amount of 35 million US dollars. Knight Plastic has received orders from South Africa, effectively promoting the global layout of the enterprise. Taking advantage of the Canton Fair, the People's Government of Yuecheng District also signed a strategic cooperation agreement with the China Textile Import and Export Chamber of Commerce, striving for more exhibition resources and making the channels for enterprises to participate more smoothly. Next, the two sides will open up cooperation in the RCEP region, establish a trade promotion platform, and deepen cooperation in legal services related to enterprises. The Chamber of Commerce will prioritize supporting enterprises in Yuecheng District to "expand the market and seize orders", providing a more convenient channel and updated stage for "Yuecheng Intelligent Manufacturing" to enter the world. It is reported that Yuecheng enterprises have shown a high enthusiasm for participating in this year's Canton Fair, with over 500 companies registering in the early stage, an increase of about 60% compared to previous sessions. The participating enterprises involve industries such as household appliances, construction and decoration materials, clothing, and household textiles, among which leading export enterprises such as Zhejiang Shaoxing Supor Domestic Electrical Appliance Co., Ltd., Zhejiang Shengyang Science And Technology Co., Ltd., and Zhejiang Yaofeng Power Technology Co., Ltd. participate in the exhibition with brand booths.
2023-04-21
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The Asian Textile and Garment Fair (AFF) winter exhibition in Tokyo, Japan, opened on December 7th. 435 enterprises from Zhejiang Province, Jiangsu Province, Shandong Province and other provinces and cities as well as Bangladesh exhibited 527 booths, nearly three times the size of the exhibition in June, and basically recovered to the level before the epidemic. It was understood that since the outbreak of the epidemic, this was the largest textile and clothing exhibition held overseas by China with the largest number of people going abroad.
It was worth noting that there were 35 enterprises in Yuecheng District of Shaoxing in this year's Japan AFF Exhibition, which was the last stop of the overseas representative exhibition activities of the 2022 "One Code to Orders" series in Yuecheng.
Most of the enterprises went to Japan for the first time in three years. The exhibitors and the buyers met again after three years through the "One Code to Orders" activity! This event was also a key event selected and created by the Yuecheng District Bureau of Commerce to better grasp the business opportunities brought by RCEP, consolidate and expand the market share of traditional textiles and clothing in Japan and South Korea.
According to the statistics of the first day of the platform, the total number of products of the 35 enterprises holding a group for the exhibition reached 2488. The first day of online product scanning was 1112, with 82 customers scanning the code, 368 foreign business cards collected offline, 311 e-mail inquiries and 179 real-time negotiations. The preliminary statistics showed that the intended turnover on the first day was about 2.8035 million dollars. Many enterprises, such as Shaoxing Cardina Textile Co., Ltd., Shaoxing Jiangfan International Trade Co., Ltd., Shaoxing Zida Import & Export Co., Ltd., have received the favor and inquiries of many Japanese professional buyers in varying degrees. Yuecheng's "One Code to Orders" representative exhibition group's wonderful appearance at the AFF Big Sight Exhibition Hall has been recognized and welcomed by the exhibition organizers and buyers as always!
In addition, Jing Chunhai, Counsellor of the Economic and Commercial Department of the Chinese Embassy in Japan, made a special trip to the exhibition to congratulate the resumption of the offline exhibition of AFF after three years and to have in-depth exchanges with exhibitors. According to preliminary statistics, a total of 1402 professional buyers were present on the first day of the exhibition, realizing 3645 docking; Among the buyers who attended the first day of the past 35 sessions of the exhibition, they ranked the top.
2023-03-15
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On the afternoon of December 20th, Yuecheng District and Binhai New Area held the launching ceremony of the special action of "Seizing the Beginning, Stabilizing Growth and Promoting Development". Xu Jun, Director of the Management Committee of Binhai New Area and Secretary of the Yuecheng District Committee, presented the flag and announced the launch of the special action. Qian Linjiang, Deputy Secretary of the District Committee and Head of the District, presented the flag and made a mobilization speech. Xu Di, leader of Yuecheng District and Binhai New Area, and others participated.
Qian Linjiang pointed out that the majority of cadres, masses, entrepreneurs and market players in the "two districts" should thoroughly implement the spirit of the provincial party committee plenary session and the provincial party committee economic work conference, fully implement the work requirements of the municipal party committee and the municipal government, participate in the special action of "seizing the opening, stabilizing growth and promoting development", roll up their sleeves to work hard, throw off their arms and move forward, seize the first opportunity, win the initiative and break through the encirclement in the opening year, make greater contributions to the overall situation of the whole country, the whole province and the whole city.
Qian Linjiang stressed that the ideological change should take the lead, completely, accurately and comprehensively implement the decisions and arrangements of the CPC Central Committee and the higher authorities, unswervingly take high-quality development as the primary task, and always be sensitive in thought and quick in action. To promote development, we need to take the lead. We need to focus on investment attraction, projects and markets, so as to quickly promote economy and development. Factor guarantee should take the lead, strengthen policy supply, strive for resource factors, promote major pilot projects, and ensure that projects can be implemented quickly and take effect early. The business environment should take the lead, deeply implement the "No. 1 reform project" to optimize and improve the business environment, and strive to create the best business environment area with the best policy, lowest cost, best service and fastest service.
At the launching ceremony, Yuecheng District Development and Reform Bureau read out one or two measures to "seize the beginning, stabilize growth and promote development". Representatives from the Organization Department of the Yuecheng District Committee, the First Investment Promotion Service Bureau of Binhai New Area, and the enterprises with hundreds of missions and thousands of enterprises expanding the market made statements.
In response to the call to further create a good atmosphere for overseas market expansion and encourage enterprises to seize the opportunity to seize orders, the order grabbing action team will carry out the 2023 "One Hundred Regiments and One Thousand Enterprises" Shanhai series of actions to actively promote the development of foreign trade enterprises. The Yuecheng District Bureau of Commerce will focus on organizing 11 overseas group exhibitions in the first quarter to organize 100 enterprises to seize orders over
2022-12-23
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From August 7th to 10th, the fifth stop of the overseas agent exhibition of "One Code to Orders" series was held in Las Vegas. Founded in 1933, the exhibition is the most representative professional clothing exhibition in the United States and one of the most influential international fashion exhibitions in the world.
In this exhibition, 61 garment fabric enterprises were organized in Yuecheng to participate in the exhibition in the mode of overseas agent, with 3381 samples. On the first day of the exhibition, 321 foreign customers were received online and offline on behalf of the enterprises in the exhibition area by "One Code to Orders". The merchants scanned the code and browsed the products for more than 2000 times, held real-time negotiations for 1607 times, inquired by mail for 197 times, and obtained more than 5 million dollars of intended orders.
In the "One Code to Orders" section, the on-site merchants conducted online inquiry negotiation with enterprises after scanning the QR codes posted on the products.
By unifying the sample code and the overseas exhibition agency, it reshapes the overseas exhibition process of enterprises in the mode of "overseas offline commodity exhibition and domestic online face-to-face talk", and promotes enterprises to expand the market and seize orders. 388 enterprises have registered for application. Five exhibitions, including New York Fashion Show, Paris Fashion Show and Las Vegas International Fashion Fabric Show, have been held in practice. There have been 188 exhibitors, more than 12000 code samples, 18188 product code scanning times, 1474 code scanning customers, 1057 email inquiries, 2843 real-time negotiations, 2385 foreign business cards received offline, and the enterprise has obtained more than 51 million dollars of intent orders.
It creates a new exhibition mode through digital empowerment, and provides low-cost exhibition opportunities for many small and medium-sized enterprises. According to the preliminary comprehensive estimation and research, the enterprise has changed from transporting exhibits by itself to sending samples uniformly, and has hired professional service personnel to promote samples. On average, each exhibition can save enterprises more than 40000 yuan in exhibition costs. Up to now, it has saved more than 7.5 million yuan of exhibition fees for enterprises, and about 4 million yuan of pre cashed booth fees.
It forms a closed loop management mechanism for foreign trade orders led by the competent department, with government enterprise cooperation and multi cross collaboration, through multi department linkage, precipitates and analyzes exhibition data, and draws enterprise portraits and market portraits. According to the data feedback after the exhibition, contact and guide the enterprises to develop products with large market demand as the focus of the next production, operation and exhibition preparation. For example, during the Las Vegas International Fashion Fabric Exhibition in February, Sampson Company scanned a woven digital printed women's dress up to 95 times, which had high market demand. It timely fed back to the enterprise, effectively helping the enterprise to win more interested orders during the subsequent exhibition.
Next, Yuecheng will also organize five "Ten Exhibitions and One Hundred Enterprises" in textile, clothing, medical and other fields to participate on behalf of overseas exhibitors, which are South Korea Seoul Clothing Exhibition, Türkiye International Home Textile Exhibition, Dusseldorf Medical Exhibition, Australia Textile Clothing Exhibition, and Japan AFF Clothing Fabric Exhibition. Enterprises are welcome to actively sign up for the exhibition through the application of "One Code to Orders".
2022-11-21
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In order to help enterprises stabilize customers, expand the market, and strive to maintain the basic foreign trade market, the member of the "1+X Alliance", Bossgoo links up and down the global trade links, and move forward in multiple ways. Guided by the concept of foreign trade innovation and development, traditional trade promotion activities are carried out online, and enterprises are actively organized to participate in the textile clothing and accessories digital exhibition held from September 6 to September 20. This time, more than 50 high-quality enterprises across the city participated in the exhibition and connected with overseas supply and demand.
Moving the physical exhibition to online is a pragmatic and innovative move in response to the COVID-19. Bossgoo Platform Digital Cloud Expo is an innovative service platform for Global Tradelink Digital Cloud Expo, a member of the "1+X Alliance". It is a re upgrading of traditional exhibition services, an innovation in the Internet business model of the current exhibition industry, and more importantly, a scene remodeling and value reconstruction. This digital cloud exhibition has a total of more than 500 online meetings, and exhibitors have reached preliminary cooperation intentions with more than 20 purchasers, actively helping enterprises in our region expand overseas markets and open up new channels for foreign trade enterprises to grow against the trend.
During the exhibition, LETC Shaoxing Co., Ltd. received a more accurate Russian customer, and the two sides had a video discussion for nearly half an hour. Russian customers expressed great interest in knitted fabrics. At present, the two sides have established a private connection. At present, LETC Shaoxing Co., Ltd. has sent samples to the other party by email, and said that it will actively follow up.
Shaoxing Jinsai Electronic Commerce Co., Ltd. mainly sells curtains and curtain fabrics. They used to do Amazon retail, but in recent years, affected by Amazon rules, the company has been trying to export products in other ways to avoid export risks. This textile cloud exhibition not only provides customers with cloud exhibition halls to increase online negotiation opportunities, but also helps enterprises to establish a 365-day independent exhibition hall for personal special clothing in ten foreign languages, helping enterprises to seize the business opportunities brought by the regional open system innovation and implement innovative operations. President Yu, the person in charge of the company, spoke highly of the cloud exhibition program, and said that after the half month cloud exhibition, he would continue to take care of the independent exhibition hall for personal special decoration to absorb more traffic and inquiries.
This online exhibition aims to establish a bridge for communication, cooperation and trade between exhibitors and buyers through online connection with "cloud exhibition". Next, our center will continue to cooperate with the "1+X Alliance" to do a good job in organizing and serving key exhibitions, improve the effectiveness of participation in combination with the development of local industries, and make every effort to promote the healthy and stable development of foreign trade across the city.
2022-10-20
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On the morning of August 24, Seoul Clothing Exhibition in 2022 was opened in hall A1 of COEX International Exhibition Center in Seoul. The exhibition is the sixth stop of the overseas agent exhibition of "One Code to Find Orders" and "Ten Exhibitions and Hundred Enterprises" series in Yuecheng, Shaoxing, Zhejiang, and also the second stop of RCEP member countries after Japan.
Korea Seoul Clothing Exhibition was held in 2000 and hosted by the Korea Fiber Industry Festival. It is the leading textile exhibition in Korea. This exhibition has 311 enterprises from more than 10 countries and regions from South Korea and the world, including 70 international exhibitors. Yuecheng organized 25 enterprises to participate in the exhibition, with a total of 1409 products. It made its debut in South Korea in the mode of "One Code to Find Orders", through unified sample preparation and coding, unified exhibition transportation, unified exhibition arrangement and promotion, unified summary and analysis and other services before, during and after the exhibition, broking the traditional exhibition mode.
Just one hour after the exhibition, the Yuecheng exhibition area attracted many buyers. Shaoxing Embsense Textile Co., Ltd. is an enterprise specializing in the production and sales of all kinds of embroidery fabrics. It has more than 20 years of experience in the production and sales of such products. In front of the booth of the enterprise, a local purchaser of South Korea scanned the code with great interest to check the embroidery fabric products of the enterprise. He said that the application of "One Code to Find Orders" is very modern, novel and highly acceptable. It is understood that as of 4:00 p.m. on the first day of the launch, customers had scanned the code to browse the products more than 850 times, held 199 real-time negotiations, made 112 e-mail inquiries, and obtained US $2111400 of intended orders.
In addition, in order to expand the effectiveness of the exhibition, the District Bureau of Commerce (CCPIT) also cooperated with the district digital reform special class, the District Economic and Information Bureau, the district big data development center, etc. to carry out the "Cloud Tour Exhibition" activity, and further deepen the digital reform and stimulate the application effectiveness by visiting the scene of the clothing exhibition in Seoul, South Korea. "In future, we will continue to guide and deepen the digital exhibition of enterprises, while working hard on data analysis. On one hand, we will reduce the cost, relieve the difficulties and increase efficiency for small, medium and micro enterprises by promoting the 'multi errand' marketing of data. On the other hand, we will help foreign trade enterprises to seize and stabilize orders, consolidate the traditional market and expand the emerging market with the help of the market demand, enterprise orders, industrial development and other portrait results drawn by the application." Said the relevant responsible person of the Yuecheng District Council for the promotion of international trade.
2022-10-18
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In order to solve the problem of transnational exhibition of enterprises in the period of normalization of epidemic prevention and control, the Council for the promotion of international trade in Yuecheng district actively responded to the call for digital reform in provincial and urban areas, put forward a series of overseas exhibition activities of "one code to find orders" with the theme of "more fashionable and more world", established a "one code, two platforms, three warehouses and four unification" exhibition system, sent professional samples and exhibitions, and helped enterprises to go abroad and explore the market to get orders.
The international fashion fabrics exhibition held in Las Vegas from February 14 to 16, 2022 was the first stop of the "one code order seeking" series of exhibition activities, with 29 enterprises participating. The organizer has specially set up a HYBRID zone for exhibition agents.
Although the exhibition period on February 14 was only half a day, the enthusiasm of exhibitors was very high, and the data fed back through the platform was also very gratifying. On the first day of the exhibition area, "one code to find orders" received 182 offline customers, 47 online code scanning customers and 278 code scanning times.
Exhibitors praised the effect of this exhibition a lot. For example, Shaoxing Sxsampson Trading Co., Ltd. received 26 customers online and offline, which was better than the previous offline exhibition. Shaoxing Yunchen Textile Co., Ltd. also said that the inquiry information received so far exceeded expectations.
2022-08-29
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Exhibition Name：TEXWORLD & Apparel Sourcing & Home Textiles Sourcing
Exhibition Date：July 19th, 2022 - July 21st, 2022
Exhibition Address: Javits Convention Center, New York, USA.
Exhibition Introduction
Founded in 2000, China Textile and Garment Trade Exhibition (New York Station), TEXWORLD, Apparel Sourcing and Home Textiles Sourcing are currently the largest textile industry exhibition on the east coast of the United States. So far, a large number of leading textile enterprises have successfully established a sales network and entered the mainstream sales market in the United States; At the same time, many small and medium-sized enterprises also rely on this platform to develop a stable customer base, get orders, and embark on a benign development track in the business development of the United States.
Exhibit Type
All kinds of fabrics: including silk, cotton, wool, knitting, printing, linen, yarn, artificial fur, functional fabrics, jeans, decoration and accessories, shirt fabrics, jacquard, embroidered lace, etc;
All kinds of clothing: including sportswear, jeans, skirts, knitwear, dress, pajamas, jackets, underwear, T-Shirts, suits, trade, swimwear, shirts, uniforms, footwear, head wear, hats, scarves, ties, socks, etc;
All kinds of home textile products: including curtains, cushions, bedding, four piece sets, kitchen and bathroom supplies, floor mats and wallpaper.
Audience Type
Including garment and garment fabric manufacturers, textile importers and retailers, department stores, large chain stores, agents, trading companies, brand designers, sales representatives, etc.
2022-08-29
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On the afternoon of June 27th, the promotion meeting of the provincial economic stability and quality improvement action was held. The meeting stressed that we should resolutely implement the important instructions of General Secretary Xi Jinping on "epidemic prevention, economic stability and safe development ", carefully study and implement the spirit of the provincial Party Congress, effectively coordinate epidemic prevention and control and economic and social development, steadily improve quality, eliminate risks and security, shape change, deepen the implementation of economic stability and quality improvement, highlight practical results, accurately solve problems, and promote the recovery of the economy in July, ensure that the economy operates within a reasonable range, lay a solid foundation for the "two first" to achieve a good start, and welcome the victory of the 20th CPC National Congress with excellent results. The meeting was held in the form of video conference, and sub venues were set up in cities and counties (cities and districts). District leaders Xu Jun, Qian Linjiang, Xu Di, Ying Yaogang and others attended the Yuecheng branch.
The meeting fully affirmed the results of the steady progress and quality improvement of the economy in the past month. At the same time, it made an in-depth analysis of the problems in the current economic operation and the promotion of key issues, and stressed that the foundation for stable growth is not yet consolidated. It is necessary to keep a clear head, attach great importance to the problems of weak points, and take targeted measures to solve them. We should conscientiously study and implement the spirit of the provincial Party Congress, grasp the situation, solve problems, and embody the implementation of the spirit of the provincial Party Congress in all work of stabilizing progress and improving quality, as well as in the practical action of the "three services" activity, so as to solidly promote the economic recovery for the better, test the penetrating practical effectiveness with the economic high score statement, and make more contributions to the "stability" of the overall situation of the country with the "progress" of Zhejiang.
The meeting stressed that we should thoroughly study, publicize and implement the spirit of the 15th provincial Party Congress, further strengthen confidence, stabilize expectations, and take the initiative to cultivate opportunities and open up a new situation, so as to lay a solid foundation for striving for the "two pioneers" to get off to a good start. We should strengthen the analysis, research and judgment of economic operation, formulate targeted policies and measures in a timely manner according to the new phased characteristics, and ensure that the economy stabilizes, rebounds and continues to improve. With proactive work and accurate and efficient services, we should promote the implementation of various enterprise relief policies, improve the incentive mechanism for special classes to overcome difficulties, monthly drying, and horse racing, deepen the action to stabilize and improve the quality of the economy, do a good job in stabilizing enterprises, stabilizing industry, expanding investment and optimizing the structure, stabilizing foreign trade, stabilizing foreign investment, promoting consumption, stabilizing employment, and benefiting the people's livelihood, and strive to create a stable and healthy economic environment. We should pay close attention to the work of eliminating dangers and ensuring security, effectively coordinate the prevention and control of epidemic situations and economic and social development, earnestly "manage and let go", comprehensively strengthen flood and typhoon prevention and work safety, and ensure River safety, people's safety and social stability.
2022-07-14
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Since April 28, Yuecheng Financial Media Center has launched a series of financial media works to implement the spirit of the entrepreneur conference, do a good job as a "waiter" of enterprises, create a better business environment and make the development of enterprises more dynamic.
Export is one of the "troika" driving economic growth. Since the beginning of this year, in the face of a more severe and complex internal and external environment, Yuecheng has effectively coordinated epidemic prevention and control and economic and social development, actively promoted the innovation of business forms and models in the field of foreign trade, and made a steady start to foreign trade. According to customs statistics, in the first quarter of this year, the total import and export volume of Yuecheng was 19.721 billion yuan, 40.13% more than last year, of which the export volume was 17.4 billion yuan, 45.67% more than last year, 17.37% higher than that of the whole province.
”A few days ago, we signed up for the Las Vegas International Fashion Fabrics Exhibition in August, and then we begin to prepare the clothing samples for the exhibition. " Shen Jiliang, general manager of Shaoxing Sampson Trading Co., Ltd., told the reporter that at the Las Vegas International Fashion Fabrics Exhibition in February this year, the company received many online customers through the overseas agent exhibition mode of "one code to find orders" and successively received many orders. So Shen Jiliang decided to continue to sign up for the exhibition.
In order to solve the problem that it is difficult for enterprises to participate in cross-border exhibitions under the normal epidemic prevention and control, Yuecheng District focuses on the digital transformation of exhibitions, launches the "one code to find orders" application, and relies on the QR code to create the "one code, two platforms, three libraries and four unity" system, so as to realize the new overseas exhibition mode of "one screen monitoring, one key order and whole process control" to help foreign trade enterprises go abroad, explore markets and strive for orders, effectively enhancing competitiveness of the foreign trade during the epidemic period.
The reporter learned that "one code to find orders" is a new mode of overseas exhibition for enterprises, which is the first in the province to assign an international common two-dimensional code to offline exhibits, scan the code to establish online real-time inquiry and negotiation, and finally promote the transaction of orders. It takes the world-famous professional exhibitions currently being held or to be held as the platform to organize enterprises to participate in the exhibition together. During the exhibition, "code" is the key. "Code" refers to the order two-dimensional code. Each sample uploaded to the application platform by the enterprise will be given an international common two-dimensional code, so as to achieve the efficient docking of "offline product display + online real-time negotiation".
"This model can help enterprises effectively solve the pain points and difficulties of 'enterprises can't go out, customers can't come in, and samples can't be touched' through unified sample preparation and coding, unified exhibition freight, unified exhibition arrangement and promotion, unified summary and analysis and other services." Gaoying, director of the Yuecheng Council said that the enterprise body could form the exhibitor library and the exhibitor sample library by uploading the enterprise and sample information to the application platform. Then the system will integrate the information into an "order code" to ensure one-to-one correspondence between the samples and information. It is reported that the application system has also built a 16 item index system with the number of sample scanning codes, the number of sample tray inquiries and the amount of intended orders as the core. After the exhibition, intelligent data analysis will be carried out on the needs of customers, so as to improve the success rate of orders.
This year, Yuecheng plans to carry out more than 10 "one code for orders" overseas exhibition activities, including clothing, fabrics, textiles, textile machinery, various medical diagnostic technologies and equipment, involving France, the United States, Germany, Indonesia, Japan and other countries and regions. At the same time, this measure can also directly reduce the exhibition expenses of enterprises of more than 10million yuan.
Open Google and other search engines, input keywords, and then you can accurately enter the enterprise website from the home page to make inquiries and place orders... In May this year, a textile purchaser from South Africa reached its first order worth 60000 dollars with the enterprise through the independent website of Zhejiang Guxiandao Polyester Dope Dyed Yarn Co., Ltd.. In the context of the epidemic, many enterprises are unable to maintain order growth through traditional modes such as exhibitions, and cross-border "Internet access" is undoubtedly a good choice. In view of the difficulty of receiving orders from foreign trade enterprises, the Yuecheng District Bureau of Commerce actively guided and issued subsidy policies to encourage traditional domestic and foreign trade enterprises to register overseas trademarks and build independent stations, so that more enterprises have received personalized and accurate assistance in online marketing.
"The establishment of enterprise independent websites in more than a dozen languages has helped us open up overseas trade markets in Eastern Europe and other countries and regions, and filled the vacancy of new customers." Xiao Yi, head of foreign trade network marketing business of Zhejiang Guxiandao Polyester Dope Dyed Yarn Co., Ltd. delightedly told the reporter that since the launch of the company's independent marketing website, more than 20 orders have been concluded, with a transaction amount of more than 3million dollars, and the customer sedimentation rate through this model was almost 100%.
Compared with other large cross-border e-commerce platforms, independent stations are more branded, localized, refined, decentralized, private and standardized. At present, more than 300 enterprises in Yuecheng have launched the marketing of independent foreign trade stations, which have become a new business growth channel for many enterprises. "This is equivalent to the self owned platform of foreign trade enterprises. The enterprise is the founder of this foreign trade platform. Through the construction of independent stations and the optimization and promotion of search engines, our products can be more accurately connected with market demand and help enterprises obtain orders." Zhuo Chongjiang, senior vice president of BOSSGOO, said.
On the basis of promoting enterprises to build independent foreign trade stations, Yuecheng has also set up an industrial belt promotion platform to focus on overseas promotion of local advantageous industries, excellent enterprises and high-quality products, and launch the brand of "Made in Yuecheng". It is understood that the industrial belt is an independent foreign trade station with four major industries including textile and clothing, machinery and electronics, hardware tools, medicine and health, and a number of main enterprises. It supports 10 languages and has the promotion functions of PC and mobile terminals. At present, visitors have covered more than 130 countries and regions.
"At present, we are focusing on the spirit of the entrepreneurs' conference in Yuecheng, actively serving foreign trade enterprises and making every effort to stabilize the basic market of foreign trade." Xudong, head of the foreign trade and economic cooperation section of the Yuecheng District Bureau of Commerce, said that in addition to improving the development level of new business forms, Yuecheng has also promoted the effective connection between foreign trade service providers and enterprises by building a public service platform for foreign trade, establishing and improving the coordination mechanism of various service providers, and at the same time, it has widely carried out "1+x" alliance activities to serve enterprises and towns, provided "menu" and "package" services, and cooperated with financial units to carry out "government, bank and enterprise" connection to ease the financial pressure of enterprises.
2022-06-13
