Yuecheng Cultivating New Competitive Advantages in Foreign Trade

Since April 28, Yuecheng Financial Media Center has launched a series of financial media works to implement the spirit of the entrepreneur conference, do a good job as a "waiter" of enterprises, create a better business environment and make the development of enterprises more dynamic.

Export is one of the "troika" driving economic growth. Since the beginning of this year, in the face of a more severe and complex internal and external environment, Yuecheng has effectively coordinated epidemic prevention and control and economic and social development, actively promoted the innovation of business forms and models in the field of foreign trade, and made a steady start to foreign trade. According to customs statistics, in the first quarter of this year, the total import and export volume of Yuecheng was 19.721 billion yuan, 40.13% more than last year, of which the export volume was 17.4 billion yuan, 45.67% more than last year, 17.37% higher than that of the whole province.

”A few days ago, we signed up for the Las Vegas International Fashion Fabrics Exhibition in August, and then we begin to prepare the clothing samples for the exhibition. " Shen Jiliang, general manager of Shaoxing Sampson Trading Co., Ltd., told the reporter that at the Las Vegas International Fashion Fabrics Exhibition in February this year, the company received many online customers through the overseas agent exhibition mode of "one code to find orders" and successively received many orders. So Shen Jiliang decided to continue to sign up for the exhibition.

In order to solve the problem that it is difficult for enterprises to participate in cross-border exhibitions under the normal epidemic prevention and control, Yuecheng District focuses on the digital transformation of exhibitions, launches the "one code to find orders" application, and relies on the QR code to create the "one code, two platforms, three libraries and four unity" system, so as to realize the new overseas exhibition mode of "one screen monitoring, one key order and whole process control" to help foreign trade enterprises go abroad, explore markets and strive for orders, effectively enhancing competitiveness of the foreign trade during the epidemic period.

The reporter learned that "one code to find orders" is a new mode of overseas exhibition for enterprises, which is the first in the province to assign an international common two-dimensional code to offline exhibits, scan the code to establish online real-time inquiry and negotiation, and finally promote the transaction of orders. It takes the world-famous professional exhibitions currently being held or to be held as the platform to organize enterprises to participate in the exhibition together. During the exhibition, "code" is the key. "Code" refers to the order two-dimensional code. Each sample uploaded to the application platform by the enterprise will be given an international common two-dimensional code, so as to achieve the efficient docking of "offline product display + online real-time negotiation".

"This model can help enterprises effectively solve the pain points and difficulties of 'enterprises can't go out, customers can't come in, and samples can't be touched' through unified sample preparation and coding, unified exhibition freight, unified exhibition arrangement and promotion, unified summary and analysis and other services." Gaoying, director of the Yuecheng Council said that the enterprise body could form the exhibitor library and the exhibitor sample library by uploading the enterprise and sample information to the application platform. Then the system will integrate the information into an "order code" to ensure one-to-one correspondence between the samples and information. It is reported that the application system has also built a 16 item index system with the number of sample scanning codes, the number of sample tray inquiries and the amount of intended orders as the core. After the exhibition, intelligent data analysis will be carried out on the needs of customers, so as to improve the success rate of orders.

This year, Yuecheng plans to carry out more than 10 "one code for orders" overseas exhibition activities, including clothing, fabrics, textiles, textile machinery, various medical diagnostic technologies and equipment, involving France, the United States, Germany, Indonesia, Japan and other countries and regions. At the same time, this measure can also directly reduce the exhibition expenses of enterprises of more than 10million yuan.

Open Google and other search engines, input keywords, and then you can accurately enter the enterprise website from the home page to make inquiries and place orders... In May this year, a textile purchaser from South Africa reached its first order worth 60000 dollars with the enterprise through the independent website of Zhejiang Guxiandao Polyester Dope Dyed Yarn Co., Ltd.. In the context of the epidemic, many enterprises are unable to maintain order growth through traditional modes such as exhibitions, and cross-border "Internet access" is undoubtedly a good choice. In view of the difficulty of receiving orders from foreign trade enterprises, the Yuecheng District Bureau of Commerce actively guided and issued subsidy policies to encourage traditional domestic and foreign trade enterprises to register overseas trademarks and build independent stations, so that more enterprises have received personalized and accurate assistance in online marketing.

"The establishment of enterprise independent websites in more than a dozen languages has helped us open up overseas trade markets in Eastern Europe and other countries and regions, and filled the vacancy of new customers." Xiao Yi, head of foreign trade network marketing business of Zhejiang Guxiandao Polyester Dope Dyed Yarn Co., Ltd. delightedly told the reporter that since the launch of the company's independent marketing website, more than 20 orders have been concluded, with a transaction amount of more than 3million dollars, and the customer sedimentation rate through this model was almost 100%.

Compared with other large cross-border e-commerce platforms, independent stations are more branded, localized, refined, decentralized, private and standardized. At present, more than 300 enterprises in Yuecheng have launched the marketing of independent foreign trade stations, which have become a new business growth channel for many enterprises. "This is equivalent to the self owned platform of foreign trade enterprises. The enterprise is the founder of this foreign trade platform. Through the construction of independent stations and the optimization and promotion of search engines, our products can be more accurately connected with market demand and help enterprises obtain orders." Zhuo Chongjiang, senior vice president of BOSSGOO, said.

On the basis of promoting enterprises to build independent foreign trade stations, Yuecheng has also set up an industrial belt promotion platform to focus on overseas promotion of local advantageous industries, excellent enterprises and high-quality products, and launch the brand of "Made in Yuecheng". It is understood that the industrial belt is an independent foreign trade station with four major industries including textile and clothing, machinery and electronics, hardware tools, medicine and health, and a number of main enterprises. It supports 10 languages and has the promotion functions of PC and mobile terminals. At present, visitors have covered more than 130 countries and regions.

"At present, we are focusing on the spirit of the entrepreneurs' conference in Yuecheng, actively serving foreign trade enterprises and making every effort to stabilize the basic market of foreign trade." Xudong, head of the foreign trade and economic cooperation section of the Yuecheng District Bureau of Commerce, said that in addition to improving the development level of new business forms, Yuecheng has also promoted the effective connection between foreign trade service providers and enterprises by building a public service platform for foreign trade, establishing and improving the coordination mechanism of various service providers, and at the same time, it has widely carried out "1+x" alliance activities to serve enterprises and towns, provided "menu" and "package" services, and cooperated with financial units to carry out "government, bank and enterprise" connection to ease the financial pressure of enterprises.